Acquisition Officer

Location: Haatso,Ghana

Responsibilities 

• Identify and acquire new customers through customer referrals, field agents, digital channels, and ride-hailing platform partnerships.
• Organize and participate in community outreach programs and marketing activations to boost customer acquisition.
• Track and follow up on leads to ensure high conversion rates.
• Guide potential customers through the onboarding process, addressing inquiries and concerns.
• Schedule and facilitate customer visits to Gamma Mobility Hubs for profiling and evaluation.
• Maintain accurate records of lead engagement and conversion progress in CRM tools.
• Ensure a seamless customer experience from the first interaction to onboarding.
• Educate potential customers on company's leasing, financing, and vehicle options.
• Monitor and report on acquisition channel performance, identifying the most effective lead sources.
• Provide insights on market trends, customer behavior, and acquisition challenges.
• Support the continuous improvement of acquisition strategies through data-driven recommendations.

Requirements 

• Bachelor’s degree in Business Administration, Marketing, Communications, Economics, or a related field.
• Good understanding of business development, customer acquisition strategies, and sales processes.
• At least 1-2 years of experience in sales, business development, or customer acquisition roles, preferably within the gig economy, tech, or mobility sectors.
• Proven track record of acquiring new customers, or business partnerships in a competitive market.
• Experience with lead generation, outreach strategies, and pipeline management.
• Ability to engage potential customers or partners and convert them into long-term relationships or clients.