Senior Growth Marketing Manager, Lifecycle

About the role:
We are seeking a Senior Growth Marketing Manager, Lifecycle to join our team. In this role, you will play a critical part in optimizing our trial onboarding experience and driving user activation and conversion PLG programs. This is a hands-on role that requires collaboration across multiple teams, including growth product managers, marketing, product management, BI, and RevOps. The ideal candidate is customer-obsessed, data-driven, and skilled at building seamless, engaging onboarding experiences across multiple channels.

What you’ll do:

• Trial Onboarding Email Experience: Build, manage, and optimize the trial onboarding email flows using Braze to nurture users and increase trial-to-paid conversion rates.
• In-App Onboarding Experiences: Design and implement in-app trial onboarding journeys using tools like Appcues and Chameleon to guide users through activation and adoption.
• Cross-Sell: Partner with Growth Product Managers to support key cross-sell initiatives with lifecycle campaigns.
• Continuous Improvement: Monitor and analyze onboarding flows to identify friction points and areas for improvement, iterating based on data-driven insights to enhance conversion performance.
• Cross-Functional Collaboration: Partner with Product Marketing and Product Management teams to ensure all onboarding content is accurate, engaging, and aligned with user needs.
• Creative Coordination: Work closely with the Creative team to develop visually compelling and brand-aligned imagery and assets for onboarding campaigns.
• Data Flow and Segmentation: Collaborate with RevOps and BI teams to ensure proper data integration, segmentation, and reporting, enabling personalized and effective onboarding experiences.
• Performance Tracking: Define and track KPIs for onboarding flows, including activation rates, conversion rates, and user engagement, to measure success and report results to key stakeholders.

Who you are:

• Marketing Automation Expertise: Expertise with Braze or similar email marketing platforms, as well as in-app messaging tools like Appcues or Chameleon.
• Customer-Centric Mindset: Strong understanding of user behavior and ability to craft personalized experiences that meet customer needs.
• Data-Driven: Analytical skills with experience leveraging data to make informed decisions and optimize performance.
• Collaboration: Proven ability to work cross-functionally and communicate effectively with stakeholders across Growth, Product, Marketing, Creative, and RevOps teams.
• Project Management: Strong organizational skills and ability to manage multiple priorities and deadlines simultaneously.
• Technical Aptitude: Familiarity with data flow processes, segmentation strategies, and working with BI or RevOps teams to align on reporting and insights.

Preferred Experience:

• 5+ years of experience in growth marketing, lifecycle marketing, or demand generation, preferably in a B2B SaaS environment.
• Hands-on experience with Braze, Appcues, Chameleon, Segment or similar tools.
• Experience optimizing onboarding flows and driving user activation and conversion.
• Familiarity with A/B testing methodologies and tools.

Why Join Tempo?

• Impact: Work on meaningful products that empower enterprise users and improve productivity. 
• Innovation: Be part of a culture that values creativity and innovation, with opportunities to make a real impact. 
• Collaboration: Join a supportive, collaborative UX team that values openness, communication, and a continuous learning environment.
• Growth: Opportunities for professional development, including conferences, courses, and mentorship.

What's In It For You (Org-wide) -

• Remote First work environment  
• Unlimited vacation in most of our locations!!
• Great benefits including health, dental, vision and savings plan.
• Perks such as training reimbursement, WFH reimbursement, and more.
• Diverse and dynamic teams with challenging and exciting work.
• An opportunity to have a real impact on our business.
• A great range of social activities (both in person and virtual).
• Optional in person meet-ups and the ability to travel to our international offices
• Employee referral program
• And so much more!

Note: As our hiring teams are global, please submit your resume in English only