Job Description
Key Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company goals.
- Define brand positioning, identity, and value propositions for target audiences.
- Monitor and maintain brand consistency across all communication channels.
- Plan and execute multi-channel marketing campaigns (digital, print, outdoor, etc.).
- Collaborate with creative agencies to design and produce marketing materials.
- Track campaign performance and optimize based on analytics and ROI.
- Conduct market research to identify consumer trends, competitor activities, and opportunities.
- Use data-driven insights to adjust brand strategies and product positioning.
- Prepare regular reports on market performance and customer feedback.
- Coordinate product launches, promotional events, and brand activations.
- Work closely with the sales team to align marketing activities with sales objectives.
- Develop promotional calendars and oversee advertising budgets.
- Oversee brand presence on digital platforms, including websites and social media.
- Manage influencer marketing, content creation, and online reputation.
- Ensure consistent engagement and community growth on digital platforms.
- Lead and mentor marketing team members to achieve brand goals.
- Coordinate with internal departments (sales, design, PR, product development).
- Maintain strong relationships with external agencies, media, and vendors.
Salary
Competitive
Monthly based
Location
, Dera Ghazi Khan Division, Punjab, Pakistan, Punjab, Pakistan
Job Overview
Location
, Dera Ghazi Khan Division, Punjab, Pakistan, Punjab, Pakistan
