Social Media Marketing Associate

Job Description: Social Media Marketing Associate
Company: Food Bazaar
Location: Greater Accra, Ghana (Fully Remote)
Type: Full-Time / Contract
About Us
Food Bazaar is a creative marketing and production agency specializing in food, nightlife, and fashion. We craft powerful brand stories through content creation, paid advertising, influencer collaborations, and community engagement. Our mission is to help restaurants, lounges, and lifestyle brands grow with bold visuals, engaging campaigns, and data-driven strategies.
We are expanding our team in Ghana and looking for a Social Media Marketing Associate who is passionate about creativity, culture, and results.
 

Role Overview
The Social Media Marketing Associate will manage and execute day-to-day social media activities, marketing campaigns, and brand communications for Food Bazaar and its clients in Ghana. This role requires a mix of creativity, analytical thinking, and organizational skills. You’ll create engaging content, manage ad campaigns, interact with audiences, and track performance to help our clients grow.
 

Key Responsibilities
 

Content Creation & Management
● Plan, create, and schedule engaging content (videos, reels, stories, carousels, posts) across Instagram, TikTok, Facebook, and other relevant platforms.
● Assist in producing and editing short-form video content with a focus on food, nightlife, and cultural storytelling.
● Collaborate with the creative director and team during shoots to brainstorm and execute new ideas.
● Maintain a content bank and ensure a consistent posting schedule.
Community Management & Engagement
● Respond to comments, DMs, reviews, and online inquiries across platforms in a timely, professional tone that matches brand voice.
● Actively engage with followers, influencers, and relevant online communities to grow visibility and strengthen brand presence.
● Monitor client online platforms (Instagram, TikTok, Google, Glovo, Bolt Food, etc.) and escalate issues as needed.
Advertising & Campaigns
● Assist in planning and running paid ad campaigns (Meta Ads Manager, TikTok Ads, Google Ads).
● Research and set up ad audiences, keywords, and targeting strategies to maximize ROI.
● Track campaign performance, prepare reports, and suggest optimizations.
 

Analytics & Reporting
● Monitor account performance: growth metrics, engagement rates, ad conversions, and impressions.
● Create weekly and monthly performance reports for both internal and client use.
● Use insights to recommend strategies for improving reach and results.
 

Strategy & Planning
● Work with the creative director to brainstorm campaigns for food promotions, nightlife events, influencer collaborations, and seasonal pushes.
● Support influencer and partnership outreach, ensuring collaborations are well-managed and documented.
● Assist in building social media calendars and marketing timelines.
 

General Marketing Support
● Research trends, sounds, and hashtags to keep our content fresh and relevant to both local and international audiences.
● Support email campaigns, blog content, and SEO where needed.
● Stay up to date with competitor activities and industry best practices in Ghana.
 

Requirements
● Laptop: Must own a reliable laptop, minimum Intel Core i5 (or equivalent) for smooth content and ads management.
● Smartphone: Must own an iPhone 11 or above for high-quality video recording and app use.
● This role requires daily social media management, including weekends. Tasks must be completed every day, but we allow flexibility on weekends if you have other commitments — as long as deliverables are met.
● Strong knowledge of Instagram, TikTok, and Facebook for business growth.
● Hands-on experience with content creation and short-form video editing (CapCut, Canva, or Adobe tools).
● Familiarity with paid ads platforms (Meta Ads Manager, Google Ads, TikTok Ads) is a plus.
● Strong copywriting skills with the ability to write engaging, on-brand captions.
● Analytical mindset with the ability to interpret data and adjust strategies.
● Excellent communication and organizational skills.
● Ability to work independently and meet deadlines in a fast-paced environment.
● Familiarity with Ghanaian culture, trends, and online communities is an advantage.
● Additional Skills (a plus, not mandatory):
○ Graphic design (Photoshop, Illustrator, Canva Pro).
○ Advanced video editing (Adobe Premiere Pro, After Effects, Final Cut).
○ Photography or videography experience.
 

What We Offer
● Opportunity to work across diverse industries (restaurants, nightlife, fashion).
● Hands-on creative experience with real campaigns and client accounts.
● Growth in both strategic marketing and creative production.
● Collaborative, fast-moving environment where ideas are valued.
Monthly salary is between GHc2000 - GHc4000