WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Channel Development & Strategy
- Identify, evaluate and prioritize emerging sales channels, Small Supermarkets, Pharmacies, Petrol Marts and Institutions/OOH.
- Develop and implement go to market strategies for each channel to drive product placement, brand visibility and turnover growth.
- Identify emerging trends and competitive positioning within these channels.
- Work closely with marketing team to develop channel-specific promotional strategies and content that align with brand standards and resonate with shoppers.
- Lead implementation of category and visibility programs in the channels.
Customer management
- Identify, build and maintain strong relationships with channel partners to enhance collaboration.
- Lead joint business plans development and alignment with customers
- Negotiate with channel partners for better terms and conditions to drive growth.
- Provide customer insights, foresights and channel understanding for input in the development of joint business plans (Joint Business Plan).
- Gather and provide competitive information to headquarters
- Monitor pricing & ensure application of correct prices at POS
Sales growth
- Drive achievement of sales targets within emerging channels, ensuring alignment with overall sales growth objectives.
- Check assortment and act on availability of our brands
- Monitor and analyze sales performance within these emerging channels, implementing improvements as necessary to maximize growth
- Track and report on channel and category sales performance metrics, providing regular insights and recommendations to CD leadership
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
- Sales experience or business development, with a focus on emerging channels.
- Strong understanding of sales metrics and performance analysis
- Proven ability to negotiate, influence, and manage high stake partners
Skills
- Excellent negotiation and presentation skills
- Excellent analytical Skills
- Joint Business Planning
- Trade Management
- Customer Relationship and Management
- Commercial Strategy
- NRM Levers 3/4/5
Key Interfaces
Report to:
- Modern Trade & Emerging Channels Lead
Key Interfaces
- All functions within UL
- Marketing
- Supply Chain
- Finance
Leadership
- You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
- Critical SOL (Standards of Leadership) Behaviors
- PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
- PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
- CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
- AGILITY: Explores the world around them, continually learning and developing their skills.
Salary
Competitive
Monthly based
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
Job Overview
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana