Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5+ years in marketing (at least 2 in healthcare, tech, or startup environment)
- Proven experience in digital marketing, content strategy, and lead generation
- Strong knowledge of CRM tools, analytics platforms, and digital channels
- Excellent leadership, analytical, and communication skills
Job role
1.Strategic Marketing Planning
- Design and implement comprehensive marketing strategies aligned with company objectives.
- Develop quarterly and annual marketing plans in collaboration with the Regional Lead.
2.Brand Management
- Oversee brand consistency across all channels (digital, print, PR).
- Strengthen HealthX Africa’s positioning in the telehealth market.
3.Market Research & Insights
- Analyze market trends, customer behavior, and competitor activities.
- Use insights to inform strategy, targeting, and service offerings.
4.Campaign Development & Execution
- Plan and manage marketing campaigns (social media, email, digital ads, offline).
- Track and optimize performance to ensure high engagement and ROI.
5.Content & Communication Oversight
- Supervise development of compelling content (blogs, social media, email, video).
- Ensure all messaging aligns with brand tone and audience expectations.
6.Lead Generation & Demand Creation
- Build digital funnels to drive qualified leads.
- Work with sales teams to ensure lead quality and conversion alignment.
7.Partnership & Community Engagement
- Identify and manage partnerships (e.g., employers, influencers, health orgs).
- Promote co-branded initiatives to extend reach and build trust.
8.Marketing Analytics & Reporting
- Track key KPIs (Customer Acquisition Cost (CAC), Click Through Rate (CTR), Cost Per Lead (CPL), conversion rate, etc.
- Deliver monthly and quarterly performance reports with actionable insights.
9.Budget & Resource Management
- Prepare and manage marketing budgets.
- Ensure cost-effectiveness and maximum return on investment.
10.Team Leadership & Development
- Lead and mentor junior marketing team members.
- Foster a creative, high-performance culture within the team.
11.Cross-Functional Collaboration
- Work closely with sales, clinical, tech, and customer support teams.
- Align marketing activities with overall business goals.
12.Regulatory Compliance & Ethics
Ensure compliance with healthcare marketing standards, data privacy laws (e.g., HIPAA, Kenya Data Protection Act), and ethical guidelines
Salary
Competitive
Monthly based
Location
, Merti, Isiolo, Kenya, Isiolo, Kenya
Job Overview
Location
, Merti, Isiolo, Kenya, Isiolo, Kenya
