Job Role:
The Merchandiser is responsible for ensuring that products are displayed attractively and are readily available in retail outlets to maximize sales and customer satisfaction. This role involves managing product placement, maintaining optimal stock levels, monitoring competitor activities, and building strong relationships with retail partners to enhance brand visibility and drive sales performance.
Key Responsibilities:
* Arrange and display products according to company merchandising standards
* Ensure products are prominently positioned to attract customer attention and maximize visibility
* Create eye-catching product displays and promotional setups in retail outlets
* Maintain clean, organized, and well-stocked product displays at all times
* Implement seasonal and promotional display changes as directed
* Monitor stock levels and ensure adequate product availability on shelves
* Build and maintain positive relationships with store managers and retail staff
* Negotiate for premium shelf space and promotional opportunities
* Address retailer concerns and resolve merchandising-related issues promptly
* Execute promotional campaigns and in-store marketing activities
* Distribute promotional materials (posters, brochures, samples) to retail outlets
* Ensure Point of Sale Materials (POSM) are properly displayed and maintained
Requirements:
* Minimum of Senior High School Certificate (SSCE/WASSCE)
* Diploma or HND in Marketing, Business Administration, or related field is an advantage
* Additional certification in Sales, Marketing, or Retail Management is a plus
* Minimum of 1-2 years of merchandising experience in FMCG, retail, or related industries
* Proven track record in retail merchandising and product placement
* Experience with retail chains, supermarkets, or distribution channels preferred
* Knowledge of local retail market and customer buying behavior
* Strong visual merchandising and creative display skills
* Excellent interpersonal and relationship-building abilities
* Good negotiation and persuasion skills
* Attention to detail and organizational skills
* Ability to work independently with minimal supervision
* Strong communication skills (verbal and written)
* Problem-solving and decision-making capabilities
* Time management and route planning skills
Salary
1,200 - 1,200 GHS
Monthly based
Location
Ghana
Ghana
